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Viscose
staple fibre
Aditya Birla Group is the world leader in Viscose
Staple Fibre (VSF), meeting the country’s
entire domestic VSF requirements and enjoying
a 21 per cent market share globally. A natural
and extremely versatile cellulose fibre, VSF from
the Aditya Birla Group is sold as 'Birla Cellulose'.
It is exported to over 50 countries worldwide,
wooing customers with its unique brightness, feel
and drape.
The
Group’s VSF operations are fully integrated,
from pulp to garments, drawing upon resources
from Group companies located in Canada, Thailand,
China, Laos and Indonesia. In India, VSF is manufactured
by Grasim at its units at Nagda in Madhya Pradesh,
Kharach in Gujarat
and Harihar in Karnataka, with a combined installed
capacity of 270,100 tpa.>>
Cement
Grasim ventured into cement production in the mid-1980s,
setting up its first cement plant at Jawad in Madhya
Pradesh and since then it has grown to become a
cement major. With the acquisition of L&T’s
cement business, it increased its capacity to 30
million tpa.
Grasim’s cement operations today span the length
and breadth India, with 11 composite plants, 7 split
grinding units, 4 bulk terminals and 20 ready-mix
concrete plants.
All the plants are located close to sizeable limestone
mines and are fully automated to ensure consistent
quality. All units use state-of-the-art equipment
and technology and are certified with ISO 9001 for
Quality Systems and ISO 14001 for Environment Management
Systems.
Leveraging the strong equity and goodwill of the
house mark, the company has a portfolio of cement
brands under the Aditya Birla Group logo. These
include national brands such as UltraTech and Birla
White, while also nurturing some regional brands
like Vikram Cement and Rajashree Cement.
Grasim together with its subsidiary UltraTech, is
expanding its capacity by 17 million tpa through
greenfield and brownfield projects to meet the robust
cement demand. Grasim is setting a 4.4 million tpa
greenfield plant at Kotputli and another 4.4 million
tpa plant at Shambhupura in Rajasthan. UltraTech
is setting up a 4.9 million tpa project at Tadpatri
in Andhra Pradesh. An additional 3.3 million tpa
capacity is being augmented through 1.3 million
tpa grinding unit at Dadri and 2.0 million tpa grinding
capacity augmentation in UltraTech at their Pipavav
plant. Post expansion, with a 48 million tpa capacity,
Grasim will be among the top ten global cement players.
To enhance cost competitiveness, captive power plants
are being set up with a combined capacity of 171
mw at four locations in Grasim and 225 mw at four
locations in UltraTech.
Grasim is one of the largest RMC players in India.
RMC business is in a rapid growth phase. To widen
its reach, the network of 20 plants at the start
of the year will be expanded to plants by year end.
Grey cement: With a combined capacity of
13.12 million tpa, Grasim is among the largest producers
of grey cement
in India. >>
White cement:
Grasim is the largest producer of white
cement in India, with a capacity of 475,000
tpa. >>
Sponge iron
In 1993, Grasim ventured into this segment with
the commissioning of a gas-based sponge
iron plant at Salav in Alibag, Maharashtra.
The plant has a current capacity of 900,000 tonnes
per annum, and is the third largest gas-based sponge
iron plant in India. >>
Chemicals
To achieve a reliable and economical supply of rayon
grade caustic soda – an important raw material
in VSF production — Grasim set up a caustic
soda unit at Nagda in 1972, with an initial
capacity of 33,000 tpa. This has since grown to
258,000 tpa, including an 18,250 tpa flake plant,
making it the country's second largest caustic soda
unit. >>
Textiles
Grasim (textile
division) has a strong leadership position in
fabrics, synthetic yarns, worsted yarn and is well
known for its branded suiting Grasim and Graviera,
made from different blends of polyester and viscose.
Its textile plants are located at Bhiwani in Haryana
and Malanpur in Madhya Pradesh. After divesting
its textile manufacturing facilities at Gwalior,
fabric operations have now been centralised at Bhiwani.
The Malanpur unit manufactures worsted dyed yarn
spun from 100 per cent merino wool, along with polyester
and other blends. >>
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