Corporate Social Responsibility (CSR)
Grasim’s CSR initiatives for building a better, more sustainable future are working to transform the lives of rural and tribal communities across India
As a forward-thinking business, Grasim recognises that environment protection and conservation and social development of communities is critical for sustainable business. Guided by the ‘We Care’ philosophy of the Aditya Birla Group (ABG), Grasim’s socio-economic interventions have helped to transform the lives of communities, especially in rural and tribal belts, by empowering them for a better future.
Grasim’s projects focus on education, healthcare, sustainable livelihood, infrastructure development and social reform, epitomising a holistic approach to inclusive growth. Grasim’s agricultural interventions have encouraged farmers to switch from traditional to modern agrarian practices. See case study on mixed cropping From Despair to Hope >>
The company has been well recognised for its CSR work, winning accolades such as:
- CSR Activist of the Year Award by FMPCCI, Govt. of Madhya Pradesh
- Best CSR Impact awards by NGO Box
- SKOCH BSE ‘Order of Merit’ Award for Project Kaushalya
Grasim’s corporate social responsibility (CSR) philosophy stems from the Group’s trusteeship concept of management espoused by its founding father Shri G. D. Birla. Long before CSR found a place in the corporate lexicon, it was already textured into our Group's value systems. The Group has been continuously engaged in purposeful welfare-driven initiatives which distinctively better the quality of life of the weaker sections of society.
Grasim’s CSR activities are channelised through the Aditya Birla Centre for Community Initiatives and Rural Development. Led by Ms. Rajashree Birla, the Centre provides strategic direction to the CSR activities.
Please click here to view the company’s CSR policy