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Grasim
Industries' retail division is in top gear. The
Aditya Birla Group textiles major, Grasim, plans
to open at least 30 new exclusive brand stores
across the country this year.
Grasim’s
retail foray has been lined up along with it’s
commitment to bring international styles and designs
at very affordable prices to customers. The Grasim
brand already enjoys huge acceptance and popularity
across the country due to its innovative and customer-oriented
offerings. To bolster its brand presence, the
company has recently roped in Hindi film actor
Akshay Kumar as its brand ambassador.
“We
will adopt the franchisee model for the exclusive
brand outlets and branding and marketing support
will be extended by Grasim”, assured S. Krishnamoorthy,
President and unit head of Grasim Industries, while
speaking on the company’s expansion plans.
Grasim’s
impressive product range includes sub-brands providing
a variety of choice such as Freedom (the softest
fabric currently available), Ice Touch (a fabric
which keep body temperature at 5 degrees cooler),
Venetia (the latest line of Italian stripes and
checks), Medova (international fabric launched for
the first time with Modal), Caramel (soft, smooth
and light weight fabric) and many other exclusive
showroom collections. Each of these sub-brands have
been successfully promoted through aggressive road
shows, dealer meets, consumer offers and product
trials. The showrooms will also offer a range of
shirting and ready-mades to complement the entire
line of menswear.
With
three showrooms already open at Davangere, Jodhpur
and Chandigarh, Grasim is all set to expand its
footprint in the domestic textile market…in
style.
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