Aditya Birla Group commands a 21 per cent global market share in viscose staple fibre (VSF)
Meets over 98 per cent of India's VSF requirements
Poised to become India’s largest cement maker
 
The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest in Asia  
India’s largest merchant producer of sponge iron  
Second largest producer of caustic soda in India
 
ISO 9002 and ISO 14001 certified
 
Captive power generation in most of its units
 
Makes 18 million metres of textiles a year
 
Viscose staple fibre
 
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Viscose Staple Fibre
Grasim is India's pioneer in Viscose Staple Fibre (VSF), a manmade, biodegradable fibre with characteristics akin to cotton. As an extremely versatile and easily blendable fibre, VSF is widely used in apparel, home textiles, dress material, knittedwear and non-woven applications. Grasim's VSF plants are located at Nagda in Madhya Pradesh, Kharach in Gujarat and Harihar in Karnataka, with an aggregate capacity of 270,100 tpa. The division's continuous efforts towards developing new applications and superior quality VSF in terms of feel, comfort, fashion and hygiene have paid rich dividends. Grasim has earned prestigious awards for its innovative range of textures and blends. Its zinc-free process to make viscose staple fibre has been patented.

Nagda
Nagda is its largest unit producing a wide range of VSF to suit customer requirements in terms of length, denier and colour and also second and third generation fibres like Modal, Excel and Solvent Spun fibres, respectively. Nagda is also the largest producer of spun-dyed specialty fibre in the world.

Harihar
The Harihar unit houses facility for manufacture of both VSF and rayon grade pulp, the basic raw material for VSF. The company's Rayon Grade plant was the first in India to use totally indigenous wood resources with in-house technology for producing rayon pulp with an innovative oxygen bleaching
process to reduce the use of chlorine.

Kharach

The VSF plant at Kharach, set up in 1996, employs the most modern technology giving it a competitive edge in the export market.

Joint Ventures (JV)
Grasim has the following overseas joint ventures:

AV Cell and AV Nackawic in Canada
AV Cell supplies dissolving grade pulp to the Group’s VSF units in India, Thailand and Indonesia. AV Nackawic is being converted to DGP facility to meet the captive pulp requirement.

Birla Lao Pulp & Plantation Limited in Laos
To further strengthen the backward integration in pulp, Birla Lao has been formed as a JV with other associate companies for raising captive plantations at Laos. This will provide a low cost source for wood to meet future requirements of a green field pulp plant in due course of time.

Birla Jingwei Fibres Company Limited in China
The JV with Hubei Jingwei Chemical Fiber Company Ltd. was formed in 2006 for manufacturing VSF. Currently, this plant has a capacity to produce 33,000 tpa.

This spread and scale of operations make the Group's VSF operations very cost competitive. Moreover, vertical integration into plantation, manufacturing of rayon grade pulp and horizontal integration into production of principal raw material
required for VSF production, namely, caustic soda, intermediate inputs namely CS2, sulphuric acid along with captive power and steam generation facilities, further enhance its competitive edge.

Reasearch & Development
Grasim has established a very strong R&D base covering different stages of the value chain.

Grasim Forest Research Institute, Harihar is involved in R&D of forestry. Birla Research Institute for Applied Sciences (BRI), Nagda is involved in the development of different generations of cellulosic fibres. Textile Research Application Development Centre (TRADC) at Kharach, an NABL accredited Lab, is involved in addressing research and development related to downstream textile value chain comprising various fibres, yarns, processing, garments, etc.

With the capability to offer the entire range of cellulosic fibre under the umbrella brand of “Birla Cellulose”, Grasim has positioned itself as a dependable supplier of cellulosic fibres for “Feel, Comfort & Fashion” across global markets. To
penetrate into niche market segments and to grow further, the division has ventured into the production of high performance viscose fibres aptly named Viscose Plus, High Wet Modulus Fibres (Modal) and new generation Solvent Spun Fibres and Birla Excel. The company has chalked out expansion plans,
which will increase the capacity by 95,000 tpa, including capacity for producing speciality fibre.

Grasim is also the largest producer of Sodium Sulphate, a byproduct of VSF manufacture. This chemical is widely used in the paper and pulp, detergent, glass and textile industries.

Capacities at a glance
Division
Capacity
Viscose staple fibre
270,100 tpa
Rayon grade pulp (Harihar)
70,000 tpa

Contact us
Century Bhavan, 3rd floor
Dr. Annie Besant Road
Worli, Mumbai - 400025
India
Tel: 91-22-2421-0182-86
Fax: 91-22-2422-892 / 24300579
Email: msamuel@adityabirla.com

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