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Grasim
ventured into cement production in the mid 1980s,
setting up its first cement plant at Jawad in
Madhya Pradesh and since then it has grown to
become a leading cement player in India.
As a part of the restructuring process, the cement
business has been consolidated with its subsidiary
UltraTech Cement Limited. In the first phase,
Grasim's cement business was demerged into Samruddhi
Cement Limited, a subsidiary of Grasim. In the
second phase, Samruddhi Cement Limited has been amalgamated with UltraTech Cement Limited w.e.f.
1 July 2010. The merger has created the largest cement
company in India and has provided a platform for pursuing aggressive growth going forward.
Grasims
cement operations, through its subsidiary UltraTech,
span the length and breadth of India, with 11
composite plants, 11 split grinding units, five
bulk terminals and 74 ready-mix concrete plants.
All
the plants are located close to sizeable limestone
mines and are fully automated to ensure consistent
quality. All units use state-of-the-art equipment
and technology and are certified with ISO 9001
for quality systems and ISO 14001 for environment
management systems.
Leveraging
the strong equity and goodwill of the house mark,
the company has a strong national brand UltraTech
Cement under the Aditya
Birla Group logo.
To
meet the growing demand for cement, the cement
capacity which was augmented from 35 million tpa
in March 2008 to 48.8 million tpa in March 2010,
stands further enhanced to 51.9 million tpa (including
3.0 million tpa for overseas capacity). Further,
captive power plants have been set up across cement
units. With a combined capacity of around 504
MW, the power generated from these plants
caters to over 80 per cent of the power requirements.
UltraTech
is a leading ready mix concrete (RMC) player in
India. RMC business is in a rapid growth phase.
With a view to widen reach, UltraTech has
expanded its network of RMC plants in various
cities across India.
UltraTech
is also the largest producer of white cement in
India, with a capacity of 560,000 tpa as on 30
June 2009. Branded as "Birla
White", the white cement division manufactures
world-class white cement in a variety of textures
and finishes. It has applications in floorings
and exterior wall finishes, apart from other innovative
uses. The division also manufactures value added
products like putty, GRC etc. which are used in
wall finishing and various architectural applications.
UltraTech is a voluntary member of the Cement
Sustainability Initiative (CSI), which is the
apex for the cement industry globally to establish
common measures, share best practices and exchange
data relating to environmental impact.
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Location
of units
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UltraTech
Grey
cement:
Composite plants:
Awarpur (Maharashtra),
Hirmi (Chhattisgarh), Jafrabad (Gujarat),
Jawad (Madhya Pradesh), Kolputi (Rajasthan),
Kovaya (Gujarat), Malkhed (Karnataka), Rawan
(Chhattisgarh), Reddipalayam (Tamil Nadu),
Shambhupura (Rajasthan), Tadpatri (Andhra
Pradesh)
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51.9
million tpa
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Ready-mix
concrete (74 plants)
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9.9
million cubic metres
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White
cement:
Kharia, Khangar
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560,000
tpa
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