Grasim ventured into cement production in the mid 1980s, setting up its first cement plant at Jawad in Madhya Pradesh and since then it has grown to become a leading cement player in India.

Grasim’s cement operations today span the length and breadth of India, with 11 composite plants, 11 split grinding units, four bulk terminals and 64 ready-mix concrete plants as on 30 June 2009.

All the plants are located close to sizeable limestone mines and are fully automated to ensure consistent quality. All units use state-of-the-art equipment and technology and are certified with ISO 9001 for quality systems and ISO 14001 for environment management systems.

Leveraging the strong equity and goodwill of the house mark, the company has a strong national brand UltraTech cement under the Aditya Birla Group logo. Grasim is also nurturing some regional brands like Vikram Cement and Rajashree Cement.

Grasim is one of the largest ready mix concrete (RMC) players in India. RMC business is in a rapid growth phase. The company has consolidated capacity of 11.31 million cubic meters with the network of 64 plants as on 30 June 2009.

Grasim is also the largest producer of white cement in India, with a capacity of 560,000 tpa as on 30 June 2009. Branded as "Birla White", white cement division manufactures world-class white cement in a variety of textures and finishes. It has applications in floorings and exterior wall finishes, apart from other innovative uses. The division also manufactures value added products like putty, GRC etc. which are used in wall finishing and various architectural applications.