Jaya Shree operates in two business segments, viz., Linen and Wool. A leading player in the domestic linen and worsted yarn segment, the company has significantly revolutionised the Indian textile market by popularising ‘linen’ in India across a wide customer base. Jaya Shree is the largest manufacturer of linen yarn and linen fabric in India. To strengthen its market leadership, Jaya Shree expanded its Linen Yarn capacity from 2,300 tons per annum (TPA) to 3,400 TPA and Linen Fabric Processing Capacity from 7.3 million meters per annum to 10.1 million meters per annum.
Grasim divested its 100% shareholding in Grasim Bhiwani Textiles Limited (GBTL), a wholly owned subsidiary, to Donear Group on 10th July, 2017
Increasing popularity of Linen as a comfort & style fabric will drive growth of linen fabric demand at a CAGR of 10% in next five years. To meet the growing demand in India, currently ~70% of linen yarn demand is met through imports denoting expansion opportunity for domestic players. To tap this sector opportunity, Jaya Shree is further expanding its linen yarn capacity from 3,400 TPA to 6,400 TPA.
Jaya Shree retails linen fabric under the well-known brand “Linen Club Fabrics”. Linen Club is India’s top linen brand. It is the only integrated linen factory in the country with state-of-the-art facilities equipped with the latest spinning, weaving and finishing system from Switzerland and Italy. From a commodity product to a lifestyle icon, from mass production to customised designs, from high cost producer to high value provider - that's the turnaround story of Jaya Shree Textiles.
Jaya Shree Textiles has provided the evolving Indian fashion industry with an international edge with its product portfolio containing 100 per cent pure linen sourced from French and Belgium flax. The company also offers other blends with lyocell, silk, rayon and wool cotton. Even at the intricate stages of dyeing and finishing, new techniques are continuously developed to add brighter colours and more innovative textures to the finished product, and topped off by the most delicate finishing technology from Italy.
Jaya Shree is focusing on the high margin Linen Fabric OTC segment. It added 26 new ‘Linen Club Fabrics’ EBOs during the year 2014 - 15. As on 31st December 2015, it had a total 124 EBOs. Linen Club is also being retailed through more than 3,500 MBOs.
Jaya Shree is also a leading manufacturer of wool tops and worsted yarn in India with a capacity of 8 carding machines and 26,356 spindles respectively. It has a manufacturing facility at Rishra in West Bengal. Jaya Shree garners around 25 per cent of its revenues from exports.