Aditya Birla Group commands a 21 per cent global market share in viscose staple fibre (VSF)
Meets over 98 per cent of India's VSF requirements
Poised to become India’s largest cement maker
 
The Aditya Birla Group is the 11th largest cement producer in the world and the seventh largest in Asia  
India’s largest merchant producer of sponge iron  
Second largest producer of caustic soda in India
 
ISO 9002 and ISO 14001 certified
 
Captive power generation in most of its units
 
Makes 18 million metres of textiles a year
 
textiles
 
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'Unscrushables' from Grasim

Grasim has a strong presence in fabrics and synthetic yarns and is well known for its branded suitings, Grasim and Graviera, mainly in the polyester - cellulosic branded menswear. Its textile plants are located at Bhiwani (Haryana) and Malanpur (Madhya Pradesh). Fabric operations are centralised at Bhiwani with a processing capacity of 17.0 million metres a year, while the Malanpur unit manufactures worsted dyed yarn spun from 100 per cent merino wool along with polyester and other blends.

Grasim has launched several new products — Icetouch, Soffeel, Venetia under 'Grasim' and Cleanfab, Easywash, Selfcare under 'Graviera'. Grasim's strong nationwide retail network includes 50 exclusive showrooms as well as 200 wholesalers and 25,000 multi-brand outlets through which it reaches its customers. Grasim caters to international fashion houses in the USA and UK supplying fabric to them for manufacturing of garments, which are available in some of the largest retail chain stores.

Send a query: srinivasankrishnamoorthy@adityabirla.com