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Grasim
has a strong presence in fabrics and synthetic
yarns and is well known for its branded suitings,
Grasim and Graviera, mainly in the polyester -
cellulosic branded menswear. Its textile plants
are located at Bhiwani (Haryana) and Malanpur
(Madhya Pradesh). Fabric operations are centralised
at Bhiwani with a processing capacity of 17.0
million metres a year, while the Malanpur unit
manufactures worsted dyed yarn spun from 100 per
cent merino wool along with polyester and other
blends.
Grasim has launched several new products
Icetouch, Soffeel, Venetia under 'Grasim' and
Cleanfab, Easywash, Selfcare under 'Graviera'.
Grasim's strong nationwide retail network includes
50 exclusive showrooms as well as 200 wholesalers
and 25,000 multi-brand outlets through which it
reaches its customers. Grasim caters to international
fashion houses in the USA and UK supplying fabric
to them for manufacturing of garments, which are
available in some of the largest retail chain
stores.
Send
a query: srinivasankrishnamoorthy@adityabirla.com
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