Linen Club: New brand identity and logo
Linen Club begins a brand new chapter – launches new brand identity and logo
Linen Club, the premium linen fabric brand from Grasim Industries, has launched its brand new identity - built with a lot of passion, imagination and hard work.
The new logo includes the flax stalk and flower and beautifully captures the origin story of linen. Inspired by the flax fields of Europe, it illustrates the authenticity behind creating a fabric that stands out.
The shield in the logo symbolises its legacy and seven decades of crafting excellence. It stands as an icon of authority, heritage and leadership. It is the mark of India’s No.1 linen brand.
All of these elements have been skilfully stitched together to create the brand new identity, thus capturing the passion for linen.
A symbol truly defining the company, Grasim also holds the mark of authenticity and genuineness from the European Confederation of Flax and Hemp – CELC.
The new logo is conceptualised by Vyas Giannetti Creative. Watch video of unveiling of new logo of Linen Club.