Innovation is at the core of our business. We are committed to innovation, with an unrelenting focus on product quality. Our key aim is to continuously improve on our offerings to the customers through our improved R&D facilities. We are driving innovation in all the critical areas of product quality, cost reduction, new product offerings and environmental sustainability with the ultimate aim of producing differentiated offerings. Our innovative technologies, new insights and process innovations have been filling our pipeline with increased business opportunities and also helping us achieve our long-term goals.
At Grasim, it is our endeavour to build a green environment through continuous adoption of new technologies in an attempt to minimise environmental impact and waste generation. Being sensitive to environment conservation and sustainable forestry, we are promoting the use of renewable sources and reduce energy consumption and an end-to-end safety focus.
Grasim endeavors to apply the Best Available Technologies for production of viscose fibers in order to achieve world class environmental performance, which means going beyond the applicable regulatory norms and achieve the most stringent global benchmark standards (such as EU BA T, Eu Ecolabel and ZDHC standards) for the discharge of water and emissions to air. Grasim believes that continually investing in the most efficient technologies, such as Closed Loop viscose production, is key to achieving leadership in Sustainability practices and will create value for all the stakeholders in long term.