Press Release

14 Dec 2017

Abhishek Tibrewal wins Liva Protégé 2017 and a cash prize of Rs.2 lakh

  • Sonika Pulluru  is 1st Runner-up and Dibyani Mishra is 2nd Runner-up
  • Third edition of Liva Protégé, a unique talent hunt competition for India’s Young Amateur Designer
  • Liva Protégé ties up exclusively with Amazon Fashion; launches 2017 winners on The Designer Boutique at

Mumbai: Liva Protégé is a unique talent hunt competition which gives young fashion designers an opportunity to showcase their talent to the fashion industry. This year, the scope of the competition got bigger as the Liva Protégé 2017 winners will launch their collections exclusively on The Designer Boutique at and enjoy an easy access to millions of nationwide customers. The third edition of Liva Protégé received over 3,000 applications from across 190 institutes.

Mr.Dilip Gaur, Business Director, Pulp and Fiber Business, Aditya Birla Group and Managing Director, Grasim Industries, said, “Liva Protégé is an excellent initiative which showcases young fashion designers to be mentored by renowned designers and gives them an opportunity to be industry ready.”

Over 190 institutes participated in the 3rd edition of Liva Protégé Talent Hunt, which had entries from across 50 cities with over 3,000 students applying for the competition. In addition to the major metros, this year the hunt had participation from tier II cities like Ambala, Ludhiana, Kanpur, amongst others. There were two rounds of shortlisting the candidates. The students were divided into six zones and were allotted an ace designer as a mentor. Nida Mahmood for Delhi; Pallavi Singhee for Kolkata; Anand Kabra for Hyderabad; Anshu Arora Sen for Bengaluru; Priyadarshini Rao for Mumbai and Purvi Doshi for Ahmedabad nurtured these finalists for the grand finale.

Selection process

Liva Protégé is a platform where aspirants have been chosen on designing capabilities. There were multiple rounds of selection across three months, intensive programs inclusive of one on one presentations to mentors, and then selection to be based on aesthetics, design, fluidity and functionality of creations, post which the aspirants got a chance to brush up on their skills and be mentored by some of the biggest names in the fashion industry.

The young designers had to showcase five evening wears designed by them at the finals who were judged by the eminent jury comprising Bollywood’s fashionista and Miss India International 2007 Esha Gupta; sustainability and social change advocate Parveen Dusanj; Narendra Kumar Ahmed (Nari), Creative Head Amazon Fashion and Tanya Chaitanya, Editor and Chief Community Officer - Femina. The top finalists, this edition, were from IINIFD Pune, NIFT Mumbai, Pearl, GIFT Kolkata, WLCI College Kolkata, INIFD Chennai, Hamstech, Hyderabad and NID, Gandhinagar.

At a glittering ceremony held in Mumbai, Abhishek Tibrewal from Pearl Academy, New Delhi won the prestigious Liva Protégé 2017, Sonika Pulluru from Hamstech Hyderabad and Dibyani Mishra from GIFT Kolkata were the 1st and 2nd runners-up respectively.

Mr.Rajeev Gopal, Chief Marketing Officer, Pulp and Fiber Business, Aditya Birla Group, said, “The third edition of Liva Protégé has had a record participation and has grown to become a much sought out competition in a short duration with fashion institutes and students.” He informed, “This year’s highlight is our exclusive association with Amazon Fashion that will enable these designers to launch their winning Liva Protégé collections on, thereby giving them a unique opportunity to build and market their brands.” Commenting on the tie-up with Live Protégé, Mr. Arun Sirdeshmukh, Business – Head, Amazon Fashion, said, “We remain strongly invested in creating the right infrastructure to help create position and highlight designers/brands to Indian customers. By giving this exposure to the Liva Protégé 2017 winners, Amazon will not only allow them accelerate their career growth but also give them an opportunity to focus on their inherent talent and build national brands. As part of The Designer Boutique at, we want to identify young designers and give them an opportunity to reach millions of our customers, and in turn help us democratise designer wear and make the segment more affordable in India.”

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Mr. Sandeep Gurumurthi Group Head, Communication & Brand

Aditya Birla Management Corporation Private Limited

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