Press Release

24 Sep 2015

Be fluid, says Kangana Ranaut

Bombay Times
24 September 2015

Actress and diva Kangana Ranaut has become the brand ambassador for LIVA — a natural new-age fabric by Birla Cellulose from Aditya Birla Group. In a quick chat, she shares her personal style philosophy and how it resonates with the brand. Excerpts:

You are known for your interesting take on fashion. How does it feel to be the face of the brand?
I love fashion! I love dressing up. I think most girls do. So, it is great if people find me fashionable. But fashion for me is about being myself, having a sense of spontaneity that comes from being free-spirited. This is what attracted me the most about LIVA fabric and I chose to endorse it.

You have been in the spotlight all year. How does it feel?
I have been in the spotlight for my work. I am fortunate to be part of some amazing films. What more can an actor ask for?

What is LIVA? You've said that it's a new-age fabric which infuses fluidity into garments. Tell us more about it...
It's a very special fabric. I was pleasantly surprised the first time I wore it. It is fluid and comfortable. Just like liquid, you move, it moves. And it is also natural. It delivers its promise of 'Natural Fluid Fashion'.

If you were to share one fashion tip, what would that be?
Be fluid! Don't restrict yourself to one style. Keep experimenting. Use free flowing silhouettes as they flatter all body types. Add garments made with fluid fabrics to your wardrobe.

Where can one experience LIVA?
It's available in garment form across leading apparel stores. All you have to do is look for the LIVA tag, which assures you that the garment is made using this special fabric.

Contact Us

Media enquiries should be directed to: (Please use this contact for media enquiries only).

Mr. Sandeep Gurumurthi Group Head, Communication & Brand

Aditya Birla Management Corporation Private Limited

Tel: +91-22-6652-5000 / 2499-5000
Fax: +91-22-6652-5741 / 42