Grasim ventured into the textiles industry in 1949 by setting up Jaya Shree Textiles at Rishra, West Bengal. Today, Jaya Shree Textiles is one of India’s leading linen and wool manufacturers. It has four strategic business units (SBUs) i.e., linen spinning, linen fabric, wool combing and worsted spinning. All four SBUs are driven by the common goal of making the workplace a source of creativity, innovation, and self-fulfilment for all employees. It is the only integrated linen factory in the country with state-of-the-art facilities equipped with the latest spinning, weaving and finishing systems from Switzerland and Italy. Today, Jaya Shree Textiles sells its products in over 50 countries, spanning across six continents.
Jaya Shree Textiles has provided the evolving Indian fashion industry with an international edge. Finest flax is sourced from France, Belgium and other parts of Europe to make 100% pure linen. Cutting edge European technology is used to spin the fibres, weave and dye them which makes it unique and difficult to replicate. This superior technology also enables Jaya Shree Textiles to manufacture over 3000 different types of weaves, textures and blends. The company has significantly revolutionised the Indian textile market by popularising linen in India across a wide customer base with its brand ‘Linen Club’.
Over the years, Jaya Shree Textiles has become a preferred textile company for wool tops, 100% wool and wool blended yarns, for both weaving and knitting, pure linen yarn, pure linen fabrics and linen blended fabrics — both globally as well as in the domestic markets.
In 1995, the company established Vikram Woollens at Malanpur in Bhind, Madhya Pradesh. A prominent player in the worsted yarn segment, it offers a wide range of wool and wool blends such as wool and polyester, wool, polyester and lycra, wool land silk, wool and nylon and speciality yarns such as 100% cashmere and cashmere blends. The superior product quality has helped it establish a strong foothold in markets across India. Vikram Woollens has recorded robust growth in the Indian textiles market and is today an emerging leader of the Indian textiles business.
Linen Capacities: Yarn – 6,250 TPA total yarn capacity, 9.1 million metres p.a. fabric capacity