Grasim ventured into the textiles industry in 1949 by setting up Jaya Shree Textiles at Rishra, West Bengal. Today, Jaya Shree Textiles is one of India’s leading linen and wool manufacturers. It has four strategic business units (SBUs) i.e., linen spinning, linen fabric, wool combing and worsted spinning. All four SBUs are driven by the common goal of making the workplace a source of creativity, innovation, and self-fulfilment for all employees. It is the only integrated linen factory in the country with state-of-the-art facilities equipped with the latest spinning, weaving and finishing systems from Switzerland and Italy. Today, Jaya Shree Textiles sells its products in over 50 countries, spanning across six continents.
Jaya Shree Textiles has provided the evolving Indian fashion industry with an international edge. Finest flax is sourced from France, Belgium and other parts of Europe to make 100% pure linen. Cutting edge European technology is used to spin the fibres, weave and dye them which makes it unique and difficult to replicate. This superior technology also enables Jaya Shree Textiles to manufacture over 3000 different types of weaves, textures and blends. The company has significantly revolutionised the Indian textile market by popularising linen in India across a wide customer base with its brand ‘Linen Club’.
Linen Club is the largest linen fabric brand in India with expertise in linen manufacturing and design, for more than 70 years. Linen Club is the pioneer of linen in India and is now retailed through both exclusive retail outlets and multi-brand outlets. It is the largest linen retail chain in the world.
The passion for linen comes alive in all facets of the business:
Superior sourcing of raw material – Sourcing the finest flax fibres from France and Belgium. Jayashree Textiles is proud to be certified by CELC (European Confederation of Flax and Hemp) – a mark of traceability of genuine European Flax
Integrated manufacturing operations with expertise in spinning, weaving and garmenting the finest linen collections
Linen Club offers the largest design range in linen with 3,000+ new designs every quarter
Linen Club has expanded into ready-to-wear range with its brand, Linen Club Studio. A contemporary offering, Linen Club Studio finely blends classic styles and modern premium craftsmanship with unparalleled comfort. Linen Club also includes a blended linen range – Cavallo – targeted at a younger audience seeking to style up at affordable price points. Cavallo by Linen Club is an upcycled sustainable product with offerings in both fabrics and apparels. It is available offline and online.
Over the years, Jaya Shree Textiles has become a preferred textile company for wool tops, 100% wool and wool blended yarns, for both weaving and knitting, pure linen yarn, pure linen fabrics and linen blended fabrics — both globally as well as in the domestic markets.
In 1995, the company established Vikram Woollens at Malanpur in Bhind, Madhya Pradesh. A prominent player in the worsted yarn segment, it offers a wide range of wool and wool blends such as wool and polyester, wool, polyester and lycra, wool land silk, wool and nylon and speciality yarns such as 100% cashmere and cashmere blends. The superior product quality has helped it establish a strong foothold in markets across India. Vikram Woollens has recorded robust growth in the Indian textiles market and is today an emerging leader of the Indian textiles business.
In line with its business strategy to strengthen its presence in premium fabrics, Grasim Industries Limited entered the premium cotton fabrics business in 2019 by acquiring 100% equity shareholding of Soktas India Private Limited (“SIPL”), from SÖKTAŞ Tekstil Sanayi ve Ticaret A.S. – world renowned producer and marketer of premium cotton fabrics. Post-acquisition, SIPL has been renamed as Grasim Premium Fabric Limited (“GPFPL”).
GPFPL’s state-of-the-art manufacturing facility is located at Kolhapur, Maharashtra, with plant capacity of about 10 million metres per annum of finished fabric. GPFPL continues to sells premium cotton fabrics in India under the ‘SÖKTAŞ’, ‘Giza House’ and ‘Excellence by SÖKTAŞ’ brands and remains a preferred supplier to several leading Indian and global menswear brands.
Jayashree Textiles, Rishra
Total Linen capacity:
Yarn: 41,592 spindles
Fabric: 10 million metres p.a.