The Aditya Birla Group has announced the launch of Birla Pivot, the B2B e-Commerce business unit of Grasim Industries Ltd.

The building materials segment presents a scalable business opportunity with a proven path to profitability. This industry is valued at ~USD100 bn with current digital penetration of just 2%. Birla Pivot eCommerce Business will fuel digital adoption in the Construction sector and bring efficiencies across the supply chains while providing long-term returns for our stakeholders. Our ambition is to help small, medium, and large businesses unlock their growth potential, and redefine the MSME space holistically. This ambition draws inspiration from the broader Aditya Birla Group purpose “To enrich lives by building dynamic and responsible businesses and institutions, that inspire trust.”

By offering integrated procurement solutions with the e-commerce platform, Birla Pivot aims to create a seamless and efficient experience for MSMEs (contractors, and small developers) in the construction business. Additionally, the platform will ensure on-time delivery and assure superior product quality across an extensive range of building materials, which includes cement, steel, tiles, doors & paints to plumbing, sanitary, electrical materials, appliances, Hardware, Kitchen Appliances and Smart Home solutions. The platform will also offer attractive working capital solutions from leading banks and financial institutions for our customers.

Progress To Date:

• Beta version of the e-Commerce website www.BirlaPivot.com was launched in July 2023
• 120+ leading Indian and International brands of different construction materials and building products onboard.
• Live with a catalogue with 3000+ SKUs across categories like cement, ready mix concrete, cementitious products, steel, tiles, doors, ply, doors & paints to plumbing.
• The focus is to enable contractors and retailers (MSMEs) to get access to a wide assortment of quality construction material at competitive prices, easy access to credit and reliable delivery & tracking.

Visit: www.BirlaPivot.com  or email: ask-birlapivot@adityabirla.com to know more about our business.