Birla Pivot, the B2B e-Commerce business unit of Grasim Industries Ltd was launched in 2023 by the Chairman of Aditya Birla Group, Mr. Kumar Mangalam Birla. Birla Pivot reinforces Mr. Birla’s vision to create a new-age, high-growth digital platform that catalyses the growth of small businesses in India and provides an impetus to the government’s vision of ‘Digital India’.

The building materials segment presents a scalable business opportunity with a proven path to profitability. This industry is valued at ~USD100 bn with current digital penetration of just 2%. Birla Pivot eCommerce Business will fuel digital adoption in the Construction sector and bring efficiencies across the supply chains while providing long-term returns for our stakeholders. Our ambition is to help small, medium, and large businesses unlock their growth potential, and redefine the MSME space holistically. This ambition draws inspiration from the broader Aditya Birla Group purpose “To enrich lives by building dynamic and responsible businesses and institutions, that inspire trust.”

By offering integrated procurement solutions with the e-commerce platform, Birla Pivot aims to create a seamless and efficient experience for MSMEs (contractors, and small developers) in the construction business. Additionally, the platform will ensure on-time delivery and assure superior product quality across an extensive range of building materials, which includes cement, steel, tiles, doors & paints to plumbing, sanitary, electrical materials, appliances, Hardware, Kitchen Appliances and Smart Home solutions. The platform will also offer attractive working capital solutions from leading banks and financial institutions for our customers.

Progress To Date:

• Crossed milestone of ₹1,000 Cr. revenue in first year of operations.
• 40,000+ SKUs sourced from 300+ Indian and International brands
• Delivered orders to over 200 cities across 25 states and union territories
• “Birla Pivot Tiles and Plywood” garnering good feedback; increasing its brand visibility by accelerating distributor onboarding and in-store branding
• Technology platform enabling end to end visibility of orders (real time order tracking and on-time deliveries)

Visit: www.BirlaPivot.com  or email: ask-birlapivot@adityabirla.com to know more about our business.