Achieving market leadership in every segment it enters is at the core of Grasim’s business. With this goal in foresight, it has set foot in the Indian paint industry.

Historically, the growth rate of the paints sector has exhibited an approximately 2x correlation to India’s GDP growth. In recent years, the paints industry has outpaced the growth rate of the overall industry. In the next five years, India is set to achieve the $5 trillion milestone, and we believe the paints sector will provide high-growth opportunities and contribute meaningfully to the Group’s value-creation targets.

Birla Opus is redefining India’s decorative paints industry through scale, speed and innovation. With one of the industry’s largest greenfield investments of Rs 10,000 crore, six world-class manufacturing facilities in Haryana, Punjab, Karnataka, Tamil Nadu, Maharashtra, and West Bengal. Our cumulative capacity has reached 1,332 MLPA in the first phase of six greenfield plants, helping Birla Opus to raise it share of the organized decorative paints capacity to approximately 24%. Birla Opus has fast emerged as a formidable player, driven by superior product quality, deep distribution network and strong consumer acceptance.

In a short span since its launch in 2024, Birla Opus has built a wide portfolio spanning emulsions, enamels, waterproofing and wood finishes, wallpapers, designer finishes, tools and gained significant traction among dealers, painters, contractors, institutional customers, architects, interior designers and homeowners alike.

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Aditya Birla Group to launch its paints business under the brand name 'Birla Opus'

As the world around us evolves, it's essential that we move forward with it. Birla Opus Paints has been meticulously designed to meet the ever-changing needs of new India. We are setting a new standard for modern living spaces through superior product offerings. Ready to transform your walls? Make the switch today to truly make life beautiful. Don’t just paint, transform your spaces into a reflection of tomorrow! Ab, Duniya Ko Rang Do. #NayeZamaneKaNayaPaint #DuniyaKoRangDo #BirlaOpusPaints #NayaBirlaOpus #NewEraofPaints #NZKNP

“Woh lagao jo sab lagate hain” ya “naya Birla Opus Paints!”
It’s time for a Naya Zamaana with the next-gen Birla Opus Paints. 🎨✨ Designed to match New India's ever-changing vibe, these paints are all about bold, fresh, and fearless colours. 🌈 So, why wait? Switch it up and ab, apni Duniya Ko Rang Do with Birla Opus Paints! 🏠💫
#NayeZamaneKaNayaPaint #DuniyaKoRangDo #BirlaOpusPaints #NayaBirlaOpus #NewEraofPaints #NZKNP

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visit: https://www.birlaopus.com/