Achieving market leadership in every segment it enters is at the core of Grasim’s business. With this goal in foresight, it has set foot in the Indian paint industry. It aims to leverage its existing network, scale, and Group capabilities along with decades of experience in the building materials sector through its subsidiary UltraTech Cement.

Historically, the growth rate of the paints sector has exhibited a ~2x co-relation to India’s GDP growth. In the last few years, the paints industry has outpaced the growth rate of the overall industry. The market dynamic has also changed, with new capacities being announced backed by strong growth and outlook. In the next five years, India is set to achieve the $5 trillion milestone, and we believe the paints sector would provide high growth opportunities and contribute meaningfully to the Group’s value creation targets.

Grasim aims to be one of the biggest players in the fast-growing decorative paints industry. It plans to set up six manufacturing plants in Haryana, Punjab, Karnataka, Tamil Nadu, Maharashtra, and West Bengal till FY 2025 with a total capacity of 1,332 MLPA and a project cost of ₹10,000 Crore.

Our progress for paint

• Environmental clearance and consent to establish received for five sites out of six
• Civil work in progress at five sites
• Key functional staffing has been substantially completed
• Global standard R&D centre established and fully functional
• Pilot Plant expected to be commissioned in the near term

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Aditya Birla Group to launch its paints business under the brand name 'Birla Opus'