Grasim's CSR initiatives to build a sustainable and better future are transforming the lives of rural and tribal communities across India.
As a forward-thinking business, Grasim recognises that environment protection and conservation and social development of communities is critical for sustainable business. Guided by the 'We Care' philosophy of the Aditya Birla Group (ABG), Grasim's socio-economic interventions have helped to transform the lives of communities, especially in rural and tribal belts, by empowering them for a better future.
Grasim's projects focus on education, healthcare, sustainable livelihood, infrastructure development and social reform, epitomising a holistic approach to inclusive growth. Grasim's agricultural interventions have encouraged farmers to switch from traditional to modern agrarian practices.
Grasim's corporate social responsibility (CSR) philosophy stems from the Group's trusteeship concept of management espoused by its founding father, Shri G. D. Birla. Long before CSR found a place in the corporate lexicon, it was already textured into our Group's value systems. The Group has been continuously engaged in purposeful welfare-driven initiatives which distinctively better the quality of life of the weaker sections of society.
Grasim's CSR activities are channelised through the Aditya Birla Centre for Community Initiatives and Rural Development. Led by Ms. Rajashree Birla, the Centre provides strategic direction to the CSR activities.